Today I have a full review on a liquid lipsticks from a brand I had never heard about prior to them reaching out to me. I was sent these two MGS Beauty liquid lipsticks in exchange for this blog post review and I accepted because I really haven't tried many different formulas and these ones are both cruelty free and vegan, which I know a lot of people are looking for! I was also very interested after learning that the owner of this brand used to be a beauty blogger and put so much thought into this so I thought that was super cool. The company itself is MGS Accessories and they also sell other makeup products as well as jewelry and more!
When the brand reached out, I mentioned that I liked the dark nude colour 'Posh'. If you know anything about me, I love medium toned nudes and wear them at least 80% of the time that I have a lip product on. The bright pink colour is called 'Cutie' and while it looks very pretty swatched, it doesn't suit my skin tone at all. That being said, I will try to get some use out of it by wearing it in fun makeup looks so keep an eye out!
These liquid lipsticks retail for $20 USD, which is pretty much the same price as my other high-end liquid lipsticks that I can buy at Sephora (In Canadian dollars that would be $26.38 CAD at the time that I'm writing this). The packaging is also BEAUTIFUL with a rose gold / copper lid as well as writing. I wish all of my lipsticks had pretty packaging like this!
The doe foot applicator is a bit smaller than the ones that come in liquid lipsticks like the ABH ones, MAC, NYX and many more, but I LOVE the size. The smaller doe foot makes it easier to control where I put the lipstick down. For someone like myself who doesn't use lip liner before applying liquid lipstick, this is very easy to apply.
Here are the lipsticks swatched! The first pictures is right after swatching them so they are still a bit wet, and the second picture is about a minute after when they're fully dried down! Now let's get into the wear test.
This formula reminds me a lot of the KVD liquid lipstick formula, which is great because I know A LOT of people have been searching for a vegan dupe since all of the drama surrounding the brand and it used to be one of my favourite formulas.
Before I scar you with closeups, I wanted to tell you that I'm the idiot who forgets to moisturize their lips the morning before wearing a liquid lipstick, as well as not exfoliating my lips. The liquid lipstick listing actually recommends that you exfoliate beforehand, so that's my bad.
I took these pictures just this Sunday, but I've been super sick for over a week, which has led to my lips being dryer than usual so please excuse the dry flakes. Those aren't the lipstick, but pieces of my lip coming off. My lipstick was applied at 1:00 PM and I only did one layer (with wiping off some of the excess lipstick into the tube before applying).
Here's a super close up look of the lipstick on my lips about two minutes after applying. As you can see, 'Posh' is very opaque and applied very evenly. If you have lips that aren't dry, this would look beautiful on you! Unfortunately, no liquid lipsticks look nice on me when my mouth is closed because my lips are so dry. Exfoliating is pretty much a necessity for me before wearing a liquid lipstick and I regret not doing it this day. Thankfully, I didn't feel like this formula dried my lips out further. In fact, I couldn't feel this on my lips at all so that's a huge win for me! It turns out that these lipsticks contain vitamin E and jojoba oil as ingredients so that makes a lot of sense.
I'm also the idiot who forgot to take a picture before touching up my lipstick so here's a bad quality video still! This picture was taken two and a half hours after application at 3:30 PM. This is what my lips looked like directly after eating some deep fried greasy greek pastry things. I'm honestly impressed as how little lipstick came off at the edges of my mouth considering the pastries were touching and rubbing against it (I have no idea how to explain that without it sounding weird) because they're too big to fit in my mouth whole.
Because the pastries were greasy, I did wipe the edges of my mouth wherever I could feel the oil threatening to drip down my face and that's when the lipstick started to come off a bit. I fully expected this because in the news release the brand states that you will need to reapply if you eat something oily.
I would never wear a liquid lipstick with the intention of eating greasy food and not having to touch up all day long. I have no doubt that it would've lasted a lot longer if I ate non-greasy food and didn't wipe my lips with a napkin, but that just wasn't the case the day I did this wear test. Sure, there are formulas that last a little bit longer (though most that cost the same aren't vegan and cruelty free), but I'd still have to touch them up for the most part so I'd bring the lipstick with me, or remove the whole thing and throw a different lip product on. I decided to do what I'd normally do while wearing a liquid lipstick all day and I touched up the colour!
This is a picture after I added a bit more lipstick to my lips in the areas that needed it. This layered nicely at the time and didn't feel heavy, but it no longer felt like I wasn't wearing anything on my lips (especially where I applied it that still had lipstick on it). Appearance wise, I think it looks brand new so that's really all I can hope for so I'm happy with it.
7:30 at night, six and a half hours after initial application and four hours after my touch up and these were my lips. I didn't do any more touch ups throughout the day and my lipstick looked great after a pasta dinner, but I did eat a double fudge sundae from McDonalds and that's what took off the new layer of lipstick that applied during my touch up earlier on.
As you can see, the corners of my lips are where most of the product came off from. I don't know if this is because that's the wettest area of my mouth or if it's because of the touchup, but I'm pretty happy with how it wore.
Sure, I know the KVD liquid lipstick might have looked a bit better at the end of the day, but many people have been looking for a replacement or their liquid lipsticks and while I'll still use the products I own in my personal life, I don't feel comfortable promoting them to you. If you've been struggling to find a long wearing vegan formula, I recommend giving MGS Beauty a try! Also, remember to exfoliate and not eat super greasy foods if you don't want to touch up at all during the day.
I hope you enjoyed this review on the MGS Beauty liquid lipsticks! Let me know if you have any questions.
